Friday, December 05, 2008

Numbers Guy Is Back: Nielson Needs To Go

Everyone knows that the Nielson TV ratings numbers game has been a total sham for decades.

Employing household panels who volunteer to have their viewing habits tracked (in exchange for a small fee), Nielsen relies on Americans to report back to the company what they watched; Nielsen then expands that sample data to tell media buying agencies and network executives how many people across America tuned in to their show. Nielsen's entire measurement panel includes just 14,000 households; in 2000, the U.S. Census Bureau clocked 105,480,101 households in America. That means Nielsen uses just 0.0132 percent of the population to determine this nation's viewing habits.

The whole thing is flawed.

Finally, Al Gore's Current TV network is pointing out that the emperor is naked has a totally inadequate sampling size.

Thanks, Al!

"For the great majority of mankind are satisfied with appearances, as though they were realities, and are often more influenced by the things that seem than by those that are."
-Niccolo Machiavelli (1469-1527)

Best bar bet in the world: Delilah didn't do it.
Judges 16:19-- and and


Post a Comment

<< Home